United States of Mat
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Makaton

Makaton is a language programme bringing freedom to people with learning or speaking difficulties. As a brand they were struggling to communicate themselves, often finding their intellectual property compromised and used without permission.

We created 'Okey': an animated icon which celebrates all the positive and liberating virtues of Makaton. Like the language, the marque combines both speech and hand movement into a singular form. We dropped all mention of 'charity' and focused instead on their role as enabler, using 'Let's talk' to instantly identify themselves with both new and existing audiences.

Created at: MultiAdaptor 

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